« Writing Well: Satire--and Law? | Main | Jim McElhaney: Jurors--and Lawyer Fatigue. »
November 16, 2010
Working = Marketing.
Small, powerful ads. See our Rule Six: When You Work, You Are Marketing. Every moment your law firm "works for a client"--it sends the client something, it talks with the client, it does virtually anything for or about that client that the client knows about or should know about--the firm transmits barrages of small but powerful ads. The client notices then and there.
Posted by Holden Oliver (Kitzbühel Desk) at November 16, 2010 11:59 PM