« Do BigClients need BigLaw more than 10% of the time? | Main | Listen to WAC?'s own Dan Hull »
September 22, 2006
Real Marketing: Just "Getting One for the Gipper"?
Carolyn Elefant has written a wonderful post--insightful, blunt and humorous--at Law.com's Legal Blog Watch called "The $45 Million-a-Year Lawyer Who Doesn't Even Market". It opines on some remarks of DLA Piper lawyer Amy Schulman, who had made these canned "post-game victory" comments about marketing and lawyering in an interview with Law Practice Today in September 2004:
I never think of myself as “marketing." I don’t have a secret that I’m not sharing. My rainmaking success comes from two things: my conviction that I can be really helpful to clients and my ability to offer them a valuable service.
Carolyn's retort:
Please! While, clearly, Schulman generates lots of billings from heading megacases that involve hundreds of man hours, you can't bring in the kinds of large clients that produce that type of revenue without marketing. I sure hope Schulman is more convincing when she litigates for clients than when it comes to discussing marketing.
I am sure Schulman is an excellent lawyer--but Carolyn's got a point.
Posted by JD Hull at September 22, 2006 11:59 PM
Comments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)