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November 30, 2005
Do Blogs "Work"?
At a family gathering over Thanksgiving, my dad, a retired Procter & Gamble executive, asked me this question: "Does your blog work? Can you tell me if it brings or will bring in new business?" I listen to what he says--especially his questions. He was one of a handful of men and women responsible for starting and building P&G's highly successful paper products division--brands like Charmin, Pampers and Bounty. He knows selling. So, he asks directly, will my blawg bring me new work?
Answer: I don't know. I launched this blawg because I (1) like to write, and more importantly (2) feel strongly that lawyers are just kidding themselves (and their clients) about delivering true client service. I thought the topic sorely needed discussing. Sure, if this blawg’s popularity grows, there may be a time when I can point to a potential new client or existing client looking me up after reading the blawg. Wonderful, I'll think. My firm's in business to make money. But there is much more to this thing than marketing. I wanted people to start thinking. It was a call to arms on real service in the legal profession.
If you are interested in someone else’s perspective on the use of blogs as marketing tools, listen to this recent National Public Radio "Marketplace" story.
Posted by JD Hull at November 30, 2005 10:30 PM