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January 14, 2008
Get out of the Yellow Pages now.
It may sound counter-intuitive, but we continue to believe that the "Yellow Pages" and anything like it--i.e., people look up "lawyers" who do "[specialty]" and call your firm--brings on the worst possible headaches (and clients) for anyone who is doing or wants to do work for good companies. Even inexpensive name-specialty-phone number ads yield more trouble than they are worth. If you want sophisticated clients--and not "price-shoppers" who see lawyers as providing fungible services or commodities--unlist yourselves. But stay in the White Pages so clients who already know or have heard of you can find you.
Posted by Holden Oliver (Kitzbühel Desk) at January 14, 2008 08:00 PM
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