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June 01, 2006
The Wonder of Repeat Business - Part 2
Tom Kane at The Legal Marketing Blog has yet another great article on marketing to existing clients--one of my favorite WAC? subjects--and it's right here. This follows previous posts by both Tom and Jim Hassett we discussed last month on the same subject. Stats, anecdotes and plain common sense will tell you that it's a lot easier to expand your business from the client base you already have than to go after new game. In particular, if you have good corporate clients, try this: work for them every day like it's that first project they gave you 10 or 15 years ago. Forget forever what other lawyers do or don't do and compete against your own standard. Keep those clients safe, happy and coming back to you with both repeat work and new types of work.
Posted by JD Hull at June 1, 2006 02:55 PM
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